The difference is that with Instagram, there is just something special about those images: the filters, the moments that it captures, the context,” he continues. “It’s the DNA of the Instagram user, the type of user who is hyper-connected and very visual. They’re not uploading albums—not just a bunch of random pictures of a vacation. Instagram is: I see something, I want to capture it, carefully select a filter to make it more personal, and share it with my network. It has more value somehow than the bulk-uploaded memory files of Facebook: the volume of Facebook versus the individualistic, artistic approach of Instagram.
Adrian Salamunovic, co-founder of CanvasPop, said this in an interview with Fast Company’s Austin Carr about Instagram’s true value to Facebook. Salamunovic worked closely with Kevin Systrom and saw Systrom’s intense focus on the user and nothing else—especially not a revenue model.
I thought this was the perfect way to describe Instagram and a users train of thought when they go to use the service. I still open and take pictures with Apple’s “Camera” app, but it’s interesting to see the difference between the pictures I take with it versus the pictures I take when I open Instagram and apply a filter—the Instagram photos always (usually, hah) have some deeper meaning. I didn’t really realize that until now, and that’s what makes a good product. I automatically turn to Instagram when I want to capture a photo that’s worth something to me. I don’t even think, I just do.
Anyway, here’s the interview.